Crafting a Visually Engaging and Interactive Experience This redesign project was completed as part of a UI web design course and covered the full design process, from defining objectives and competitor analysis to prototyping and final design delivery. The focus was on creating a captivating interface that resonated with the brand’s core values of elegance and individuality. Interactive and premium visuals were central to the design, elevating the user experience and breathing new life into the existing website. Each element was meticulously crafted to ensure a seamless shopping journey, balancing aesthetics with usability.