Omniva Courier Sending Solution

A streamlined, user-friendly solution for booking a courier delivery across Baltic and International destinations.

Company

Omniva

Role

Product Designer

Timeline

2023-2024

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Omniva is a leading logistics provider in the Baltic region. We redesigned the courier sending flow to simplify booking and improve the user experience for both local and international shipments.

The new digital solution enhances courier visibility, reduces friction in the ordering process, and encourages the adoption of extra services. Through research, iteration, and close collaboration with stakeholders and developers, we created a seamless, conversion-focused experience that aligns with Omniva’s business goals and user needs.

Omniva is a leading logistics provider in the Baltic region. We redesigned the courier sending flow to simplify booking and improve the user experience for both local and international shipments.

Strategic Goals

The primary goal was to make courier shipping fast, intuitive, and scalable for both users and the business. We focused on simplifying the booking flow, increasing courier visibility, and seamlessly integrating extra services. The design ensures efficiency, clarity, and long-term adaptability, supporting Omniva’s growth and evolving logistics needs.

Project Outcome

The redesign made the courier shipping process faster, easier, and more user-friendly. More users completed their orders, the courier option gained traction, and extra services saw higher adoption. The updated UI aligned with Omniva’s brand, improving consistency. Clear documentation helped developers implement changes smoothly. User feedback confirmed that the experience became more intuitive and efficient.