As part of a major rebranding initiative, Omniva needed a modern, scalable website that served both private and business clients while allowing content managers to update it independently. The platform required a clear structure, a unified design system, and a user-friendly CMS to streamline logistics operations.

I joined the team in 2023, initially focusing on redesigning the private client section. Over time, my role expanded to full ownership of the design for both private and business sections. My key contributions included:

• CMS Logic & Controls – Designed the structure and UI for the custom CMS, enabling non-technical users to manage content effortlessly.

• Scalable Components & Design System – Developed reusable UI components to maintain consistency and streamline future updates.

• User Research & Testing – Conducted usability testing and collaborated with stakeholders and engineers to optimize workflows and information architecture.

• Business Alignment – Ensured the design supported business goals while delivering a seamless user experience.